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Supreme is an American skateboarding lifestyle brand established in

New York City in April 1994. The brand is targeted at the skateboarding

and hip hop cultures, and youth culture in general. The brand produces

clothes and accessories and also manufactures skateboards. The red box

logo with "Supreme" in white Futura Heavy Oblique is largely based on

Barbara Kruger's propaganda art. Supreme releases new products through

their retail locations around the world as well as their website on

Thursday mornings in Europe and America, and on Saturday mornings in

Japan. Supreme is owned by VF Corporation.